DIGITAL ADVERTISING
TYLERStrategicMarketing.digital
We are a modern digital marketing consultancy dedicated to helping businesses maximize engagement with their customers and prospects. Our strategic approach integrates targeted digital advertising, online display, search marketing, mobile, and social media advertising to deliver exceptional results. We are committed to empowering businesses with the latest digital marketing strategies to help them thrive in the competitive online landscape.
Geofencing Marketing
A method to target users within a defined geographic area using GPS or RFID. Ads are served to users who enter a specific "virtual fence" drawn around locations like events, competitor stores, or key areas.
Facebook/Instagram Geofencing
Geofencing applied specifically for Facebook and Instagram, where users in a defined area are targeted with ads across both platforms.
Addressable Geofencing
Allows advertisers to target specific households or businesses by converting street addresses into geofences. This is useful for personalized, hyper-local campaigns, and can target up to 1 million addresses.
OTT Advertising
(Over-The-Top)
Targets users watching content on streaming platforms (OTT) like Hulu, Roku, and Apple TV. It allows for demographic, behavioral, and address-based targeting.
Programmatic Display
Automated, real-time ad placement across display networks. This includes banner ads and can target audiences based on demographic, behavioral, or contextual data.
Programmatic Native
Native ads that blend in with the content of the site or app where they appear. They’re automatically placed programmatically based on audience data.
Keyword Search Retargeting
Targeting users with ads based on specific keyword searches they’ve made. These ads are displayed as the user continues browsing the web.
Programmatic Video
Ads served in the form of video content, placed across various networks and websites programmatically. Often pre-roll or mid-roll ads on video content.
Programmatic Audio
Automated ad placement in audio content such as podcasts and music streaming services.
Event Targeting
Captures mobile IDs of attendees at specific events, allowing for ads to be shown during and after the event. Useful for trade shows and conferences..
Conversion Zone Tracking
Allows tracking of users who have seen an ad and later visited a physical location. This is done by placing a virtual geofence around a location to measure walk-in traffic.
Paid Social
Encompasses a variety of social media platforms, including Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, and TikTok. Targeted ads are delivered based on user demographics, behaviors, interests, and engagement history.
Search Engine Optimization (SEO)
A series of strategies to improve your website’s organic search ranking on Google and other search engines. Includes technical SEO, local SEO, and content marketing.
Google Ads (PPC)
Paid advertising on Google Search and Display networks. Allows targeting based on search queries, demographics, and interest-based data.
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Omnichannel Site Retargeting
Serving ads to users who have visited your site, no matter which device they use afterward. The goal is to stay in front of potential customers across all their devices.
E-COMMERCE & WEBSITE DEVELOPMENT
TYLERStrategicMarketing.digital
We build and optimize user-friendly websites and e-commerce platforms that boost your online presence. With intuitive design and seamless functionality, we enhance engagement and drive conversions, delivering digital experiences that get results.
E-Commerce Site Development
As experts and partners with leading platforms like Shopify and BigCommerce, we create optimized, seamless online stores tailored to your business needs.
Website Development
As a Wix partner, we build websites tailored to your business needs that are easy to manage. After development, we train you to confidently maintain and update your site for long-term success and flexibility.
Email Platforms & CRM
MARKETING SERVICES
TYLERStrategicMarketing.com
At TYLER Strategic Marketing, we combine traditional and digital media to create effective, integrated strategies. By blending proven methods with new media tactics, we ensure your brand message reaches the right audience across print, digital, and social channels. Digital is central to amplifying your message and tracking real-time performance for measurable results.
Fractional CMO Services
Don't have marketing leadership at your company? Access my expertise on an interim basis to provide strategic guidance and leadership during transitional periods or while we build your plan and budget.
Marketing Strategy Development
We craft a customized bespoke marketing strategy that aligns with your business objectives, target audience, and industry trends, ensuring a solid foundation for your marketing efforts.
Campaign Development
We design and execute targeted marketing campaigns across various channels, including digital, print, and social media, to effectively communicate your brand message and generate measurable results.
Choose TYLER Strategic Marketing for unparalleled expertise and a results-driven approach.
Contact us today to discuss how we can collaborate to take your business to new heights!